A few days back I had chronicled Roland Emmerich's film "Anonymous
" being considered one of the biggest box office bombs of 2011.(See that article here).
Just as I was beginning to think how a movie like that was even allowed to be made, along comes this article from chron.com stating the reasons why.
In essence it's because studios are catering to powerful directors/producers/actors' wants and needs.
Many of these famous people make big blockbuster movies that rake in hundreds of millions of dollars in profit for a studio.
But in most cases these movies aren't what those celebrities are passionate about.
They still want to create something they'll be utterly committed to, something truly creative...even if it's something most audiences won't care about (such as "The Big Year" pictured above).
So to keep those stars happy (and to keep them with the studios for future projects) said movie companies give these stars free films to make.
Such films are usually smaller budgeted ($25 to $50 million) so that even if it bombs it's a minor loss compared to the benefits of keeping this star power.
Fascinating trade-off if you ask me, and one that I favor as everybody wins in this scenario.
For further info on this interesting topic here's the website:
chron.com: How'd these films get made?
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