Going by the name of Bagan, he is perhaps the most famous "unknown" monster throughout the Godzilla franchise.
What I mean is that there's really been no other monster within the Godzilla franchise that has made it so close to being on screen, only to be dropped at the very last second.
Bagan was at one point going to be involved in no less than around 3 to 4 Godzilla films, being introduced as the newest and strongest monster Godzilla had ever faced each time.
What made Toho studios change their mind had to do with box office results. If the previous Godzilla movie didn't exactly make enough money as expected, Toho returned to more familiar monsters (Mothra, King Ghidorah, Gigan, etc.) for the next film in order to bring in bigger box offices.
This meant that if Bagan was originally planned for this next film, he was immediately dropped thereafter.
This happened several times each time Toho developed cold feet, until they finally stopped with the idea of placing him within a movie altogether.
The only time Bagan has officially been within the Godzilla franchise remains the "Super Godzilla" SNES game. He was placed as the final boss within the Game, even after King Ghidorah himself, which showcases where Toho studios wanted this monster to be at terms of a power level.
But who knows, he may yet be introduced in another Toho film in the future.
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