Sunday, September 4, 2011

Godzilla Video of the Day



This is actually the commercial tie-in that Dr. Pepper made when "Godzilla 1985" first came out onto US theaters. The commercial's fine if a little too kooky, but the unique thing about this was the blatant manner Dr. Pepper made their presence known throughout the film.

Anybody who watches movies knows that every now and then there's product placements done by companies within certain scenes.

It's something that's unavoidable, but at the same time it can be done in a tasteful manner.

While US audiences are generally okay with this (it's certainly much better than having 15 minutes of commercials before any movie starts), the unwritten rule is that such a product placement has to be discreet, i.e. there cannot be a blatant attempt at showcasing the product/service.

"Godzilla 1985" circumvented this rule by shamefully allowing Dr. Pepper to have their logo displayed in very obvious manners. It was to the point that everybody, both reviewers and audience, still remember and comment on it to this day. (This is actually great on Dr. Pepper's part because if they wanted their soft drink to be remembered, this is how a marketer does it)

But don't just take my word for it. I've included two pictures of the scenes most people talk about, and you can see for yourself.





















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